A Happy Life.....

Evening all,

Yesterday was Mr Delicious birthday and he celebrated by staying in his PJ's all day & watching telly....he was also nursing one hell of a sore head after a wonderful evening with our friends Fiona & Tom who cooked us a fabulous Indian dinner.

Mr Delicious works far too hard. He's up & gone before 5.30 everyday, collecting the bread from The Bretzel & Arun bakeries for our wonderful sandwiches & he's often not home til late.This evening as I cooked my third Sunday roast dinner EVR, I noted that it's been quite a while since he's cooked a dinner at home at all. We have been catering for lunch almost continually for the last month out in UCD, so dinners chez nous has been a selection of delicious leftovers from VIP lunches....Asian Salmon....Guinness Beef Stews, Pepper Pot Beef...Plum Chicken....a choice of two each evening....

You really cannot believe how totally unappetising another leftover catering dish can be after a while. So last night despite a choice of Thai Chicken Curry or Salmon Steaks, when I suggested a "fish & chip" supper Mr Delicious was more excited than had I suggested dinner in Chapter One.....

There is nothing quite like a chip supper, a soft egg, a glass of milk & some white bread, for a lazy day & a hangover...

We had decided to defer the birthday celebrations to today, which involved him going to work early, whilst I printed out endless labels...him coming home to watch the rugby , then going back to work to make sure everything was done & lock up.....My roast dinner was a triumph...given that I did it all by myself......(I told you I can't cook.)...my cauliflower cheese would have given my mother's quite a run for her money...

The kids made a delicious birthday cake...& as he blew out the candles they said ..........."make a wish"....." to be rich" came the chorus from the little darlings....and without a moments hesitation Mr Delicious replied..

"I am rich"

You know something he's right, being rich is not just about the bank balance, it's about quality of life, having fun.....family & friends....but I can't help thinking that an improvement in the bank balance would make life a lot more fun.....& that's the challenge for next year....more focus, more clients, more money,
& lots, lots more fun,,,

What constitutes a happy life?
Enough money to meet your needs
steady work
a comfortable fire
a clear distance from law
a minimum of city business
a peaceful mind and a healthy body
simple wisdom and firm friends
enjoyable dinners and plain living
nights free from care
a virtuous wife who’s not a prude
enough sleep to make the darkness short
contentment with the life you have,
avoiding the sneer, the poisoned sigh;
no fear of death
and no desire to die.
(A Happy Life by Brendan Kinneally)

Have a great week.

Shirley xx

Getting my priorities right...at last....(Stick with me on thisone 'til the end)

Evening all,

Last week I had a quick review of my blogs & recognised some key trends...Mr Delicious..stress..the van....fear...sleepless nights...The Delicious Food Co brand........cash flow.....my house... I pondered how much, if anything I had managed to change....

I know I promised to give up making deliveries & we are working on that at the moment...Web site & social media are being addressed. Already up to end of October we have exceeded last years total sales by 10%. We have stopped to draw breath & are working with the fabulous Johan van de Merwe (www.foodstyle.ie) on tweaking our salad range to introduce bigger, bolder flavours....

With sales up cash flow has improved & I have slept well for two full weeks....now ain't that something....

In my blog," Harry this one's for you"....I said my life is dominated by the highs & lows of my business...that I need to reduce it's dominance in my life....I think I may be achieving that too.

On Wednesday I was due to showcase my gorgeous salads & sandwiches at a food fair for Irish producers in Fresh in Grand Canal Dock...I love the Fresh team:; from day one they have been so supportive of our business, not just in terms of sales but with advice & encouragement. Mr Delicious & Johan had produced a fab new range of salads to launch at the food fair. At 3.30pm, as I headed to Smithfield to pick the food from the kitchen I got a text from my brother to say a beloved aunt who was in hospital had taken a turn for the worst & had little time left.My first thought was that I couldn't let the Fresh client down...I'd go to the fair, display my wares, leave early, leg it to Drogheda, hopefully before it was too late.

But as I drove down the quays it slowly dawned on me that the nearer I got to Smithfield the nearer I was Drogheda....and so I did something I don't think I would have done a year ago. I called the client in Fresh & explained what was happening....he told me to forget the food fair & go to what was important ...my aunt in hospital... and so I bypassed my kitchen & headed in my little van straight to the MI to be with Rose....

When I got there Rose was in an agitated coma, I stayed with her alone after the family had left until after 2.30am...I sang to her, I prayed with her & I reminisced about my childhood that she was so much part of with her.....all the while she held my hand tightly. At 2am the nurses came in to change her medication & they had to prize her fingers from my hand. When I returned to the room she was finally in a deep peaceful sleep'

Rose died peacefully this morning and I have no regrets. On Wednesday with the blessing of the client I did the right thing....and those hours I had with Rose will stay with me always....

I will do a food tasting in Fresh next week....and I have little doubt that my aunt Rose & my dad (the ultimate in plain country grubbers...) will be looking down at me from heaven as I entice my customers to taste my "Roasted Beetroot & Puy Lentil Salad" or "Lemon Chicken & Couscous Salad with Pistachios" and they will howl with laughter....saying "God bless our Shirley...she always did have notions of grandeur..., sure that's not food she's serving down there...at all, at all "

RIP

Shirley x

My Emotional Rollercoaster...

Evening all,

By now you should know, if you've been paying attention, that The Delicious Food Co make mini salad pots/salad bowls & preservative free & spelt sandwiches for the retail trade...We do lots of other stuff, but one thing at a time...as I said before I hope  we are going to be friends , and I'd like you to get to know me slowly..one product range & skill at a time.

The day of a food producer starts with deliveries. I start my day in SPAR Merrion Row, it's a lovely posh SPAR, black shiny marble floor, gold logo...ambitious owner...busy, busy, busy. I have a great position there, two shelves in the front fridge, always sell well there. Next it's off to Mount St (another shiny SPAR) where we sell well. It's as I head off to Barrow St, that the nerves start to kick in...as I unload the van with my box of salads & head for the store, my heart starts pumping...boom, boom, boom faster, faster...I enter, take a deep breathe & confront my fear....yes, yes, yes...my shelf is empty, I've sold well. This is one of those stores that performs erratically. They are an all or nothing crowd in Barrow St...I blame Google all that free food.

The trouble for me is that when sales are slow it's  MY brand that hasn't sold. It feels personal, all those deep rooted rejection issues, crawling to the surface.....was it the "Herbed Chickpea Salad" they rejected...or was it ME....my gorgeous funny brand of lovely produce made with such care & love.

And so it continues Fresh Grand Canal, unload van, head for the store....deep breaths...remember that stuff I read about mindfulness, live in the moment....enter the store...be confident, smile at everyone...this one's not so easy, cos I gotta get past the coffee dock, head high & prepare myself....and there I am, The Delicious Food Co, proud as punch, almost sold out...my shelves waiting to be replenished ...which I do..with all the love of a mother, in the front row of a toddler & tiara competition watching her offspring moulded by her, crowned ....queen of the shelves..

I deliver to 15 shops every day (& growing)...so my emotional roller coaster needs managing.

Mindfulness that's what I'll do...live in the moment...accept rejection if & when it happens...lift one of those unsold salad pots,caress it, absorb the sounds of the store, breathe in... breathe out... slowly, live in that moment of rejection & replenish with new stock,then... hop in my van & leg it to my next store to feel the love.

Shirley x